don't judge a book by it's cover

The covers of Jonathan Safran Foer's Everything is Illuminated in the UK and in France.
Photograph: Observer

Albums are sold across the world inside a universal sleeve, blockbuster films branded in a singular style. But novels, by a convention that nobody in the publishing industry seems fully able to explain, must be re-jacketed from territory to territory. It inspires all kinds of illustrative madness, and makes browsing foreign bookshelves a fascinating – often bewildering – experience...

By Tom Lamont for Guardian.co.uk

See the rest of the article: Design: Don't judge a book by it's Cover, particularly in France